Maria Moyles
© Maria Moyles

Improving

A Web Experience

Living Earth

— PROJECT NAME

Living Earth Website Redesign


— ROLE

UX Designer


— DATE

2022

The Context

Living Earth is a joint venture with Waste Management, a client I had previously supported on a corporate website redesign. Following that engagement, the team identified Living Earth as the next site in need of a refresh within their portfolio.


The Ask

The client asked us to redesign the Living Earth website to bring it up to modern standards and improve the overall user experience. As part of the project, they were migrating the site to a content management system to allow internal teams to manage updates independently, without developer involvement. At the time, there was no clear content or digital strategy in place for the site, and the project needed to be completed within approximately four weeks.

My Approach

1. Aligning on Vision and Strategy

Working alongside another senior UX designer, I collaborated with the marketing and project teams to clarify the strategic direction for the site. The goal was to modernise the experience while retaining most of the existing content in the short term. With this in mind, we focused on two key areas:


  • - Improving the information architecture to enhance content find-ability and usability
  • - Designing modular, reusable content blocks to support future changes to the content strategy


2. Parallel Design to Meet Tight Timelines

Once the IA was approved, we divided the screens to accelerate delivery. With a compressed timeline, we moved directly into high-fidelity design using Figma, skipping wireframes to maintain momentum.

The client had no existing digital design guidelines, so we modernised the visual language using available brand assets – applying consistent typography, colour, and layout choices to ensure a cohesive and contemporary look without the time to create a full design system.


3. Rapid Iteration Through Regular Client Check-ins

To stay aligned and reduce the risk of late-stage rework, we held regular check-ins with the client. These quick feedback loops ensured steady progress and timely sign-off at key milestones.


4. Final Delivery and Design System Integration

At project close, we conducted a structured handover with the marketing and project teams. All final designs were delivered via Figma, with components clearly organised – enabling easier implementation and future scalability.

Home Page

Current state vs design

‘Our Story’

Desktop and mobile design

The Outcome

The client was highly satisfied with the final designs and proceeded to implement a version of the site internally without requiring additional design support.

Key design outcomes included:


  • - Improved visual clarity and brand perception: By intentionally reducing the number of illustrations and using them more purposefully, we created a cleaner, more modern interface that elevated the brand and made it feel more credible.

  • - A lighter, more accessible experience: We shifted away from a darker, heavier visual style – using brand colours to brighten the interface and improve readability.

  • - Reusable content blocks for long-term flexibility: Modular design elements gave the client greater control over content layout, allowing the site to adapt as their strategy evolves.

Overall, the redesign improved usability, supported clearer task completion for users, and provided a flexible design foundation the client could confidently maintain in-house.

Mobile designs for the product screen, home screen and contact us screen.

The case studies main screen on a desktop.

The commercial products screen on a desktop.

The mobile designs for a product screen, a specific case study and the FAQ’s screens.

The Challenges

This project surfaced several constraints that required adaptability and strategic prioritisation:


  • - Compressed design timeline: With limited time to deliver high-fidelity designs, I partnered with another designer to quickly establish a baseline design system. This enabled us to efficiently divide screen ownership and collaborate closely, providing fast, iterative feedback throughout the process.

  • - Limited discovery and process depth: Due to time constraints, we weren’t able to conduct user research, define a future-facing brand direction, or participate in the site build. While not ideal, we focused on creating a strong visual and structural foundation that could support future enhancements.

  • - Unclear content strategy: The client planned to retain most of their existing content, despite the site refresh. While I advocated for a more strategic content approach, the timeframe didn’t allow for deeper exploration. Instead, we prioritised improving content clarity and find-ability through revised information architecture and reusable content blocks aligned with user tasks.

These challenges reinforced the importance of balancing ideal process with practical constraints – delivering a thoughtful and scalable solution even within a reduced scope.